Tips from PEAT to help you ensure that your social media posts are accessible to everyone.
Promote the Position
In order to connect with potential candidates, you’ll need to promote your open apprenticeship position using multiple communication channels to expand your reach. These might include your website, social media, and third-party job posting sites.
Make Your Website Accessible:
Before promoting your apprenticeship position make sure your program’s website is accessible. Candidates with disabilities must be able to easily research your program and apply through your website.
- Check your site for common accessibility issues, which may include: lack of image descriptions (known as Alt Text), inaccessible tables, videos without captions or transcripts, and more.
- You can use these free resources to check the accessibility of your site: the WAVE Web Accessibility Evaluation Tool and Easy Checks.
Post on Third-Party Sites:
There are several third-party job posting websites catering to jobseekers with disabilities that are also designed to be accessible. Consider posting on sites including Inclusively and Getting Hired.
- To spread the reach of your program’s apprenticeship opportunity, you may need to post on websites that lack accessibility features. To avoid accessibility issues getting in the way of receiving applications, always provide a link to the accessible application on your website.
Share the Position on Social Media:
You potential candidates likely use some form of social media. We recommend you post your positions on Twitter, LinkedIn, and Facebook to increase the number of applications you receive.
- Before you promote your position on social media, make sure your posts are accessible. Here are several tips and tricks to ensure everyone can access your social media content.
WebAIM has created WAVE, which can identify many accessibility and Web Content Accessibility Guideline (WCAG) errors.
UC Berkeley has created a list of the top 10 principles to keep in mind when designing accessible websites.